Dental Marketing FAQs

The short answer is NO; not all dentists are ready for real internet marketing. Dentists, like any other profession, have different styles for obtaining new clients. Some dentists are ready to retire and usually have no interest in taking on new clients. Many dental practices rely solely on health maintenance organization (HMO) platforms and have no desire or need for online marketing, since insurance companies are the main source of new patients. Many dentists run online and offline ads in local coupon magazines like Groupon and PennySaver, offering huge discounts on dental services in the hope of attracting new local patients looking for a coupon to visit their practices.

No, dental internet marketing is not the solution for all dentists. Dental internet marketing is the right solution for dentists looking to expand their practice with quality patients.

The answer depends on many factors, such as how many years the practice has been in business, its location, and the number of existing patients. Dental Office Website suggests budgeting 7% to 12% of gross sales for a mature, less aggressive dental practice. However,, for a newer dental practice with a new location in an affluent neighborhoo, 12% to 20% of gross saless will work best.

Reports, Reports, Reports. A reputable dental internet marketing firm should provide at least two reports every month that indicate the number of calls to a dental office and the number of keyword positions on search engines.

Make sure the person answering the phone is well trained to handle new leads. They also should be fully informed about the dental services the practice offers. The person should also be a good listener and must be willing to offer some suggestions.