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Tips About Dental Marketing for 2016

Marketing just for the sake of marketing without any plan is going to lead you nowhere! This statement applies even if it is the matter of dental marketing. In case you have newly started a dentist practice, then you will need patients, right? Like any business, even dentists today have to get involved in dental marketing to build a client base.

dental marketing 2016
You have to put some work in building the dentist reputation. If you want to get started, read the tips regarding dental marketing given below:

Design a Patient Referral Bonus Program

Just like words of mouth can get a lot of customers, the patient referral bonus program will work the same way. With the existing patients, you can attract more patients. The motivation is going to be simple. If a single patient recommends your practice to his friend, and if that friend visits your practice, then you are entitled to give a discount to the first patient. For this purpose, you will have to design some of referral cards. In order to make this idea more effective, you can also give incentives to your employees for motivating them in growing the patients of your practice.

Identify Your Target Market

It is important that you identify and know your target market. As many times it is a family decision, it has been found that 90% of the dental decisions are made by women. The approach of women for making decisions is different than that of men. That means the marketing effort for your dental practice should be targeted towards females.

Create Web Presence

Spreading brochures about your dental practice will not be enough. If you want to beat the competition, you have to work on creating your web presence too. If you already have a web presence, then you must work on updating and optimizing the website. It must contain updated content and other information which is necessary to attract customers. In case you need to work on the design of the website, then it would be worth it to invest your time and money on it. If the visitor happens to find all the information he is looking for on your website, then he might become your patient.

Organize Events in Your Office

This is one of the highly ignored techniques. If you happen to organize themed events at your practice, this will give people an impression that you are not just all about making money but you care about providing an enjoyable experience to your employees as well patients. These events can be in the form of parades or charity runs.
Keep Track of Progress
As a new patient comes to your office, you must ask him to fill a form about the feedback of the services. In that form, ask them how they got to know about your practice. This will help you in keeping track of the results of your marketing effort.
In case you need professional help for dental website design or dental marketing, then Dental Office Website can help you. Visit our official website or call us at 1-888-564-4211 now!

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